Senior Editorial Planner
🔍 Toronto, Ontario, Canada
Building on our past. Ready for the future
Worley is a global professional services company of energy, chemicals and resources experts. We partner with customers to deliver projects and create value over the life of their assets. We’re bridging two worlds, moving towards more sustainable energy sources, while helping to provide the energy, chemicals and resources needed now.
Purpose:
As an Editorial Planner, you will work with global cross-functional teams responsible for planning, developing, and distributing the editorial plan. You’ll have a sharp editorial eye, be able to develop unique features and angles that enhance content engagement, and a knack for conceptualizing content ideas. With a strong understanding of audience behaviors, you’ll focus on aligning a consistent story and message across various channels while optimizing formats to drive engagement.
This is a full-time position offers the flexibility to be performed remotely from Canada, the UAE, Oman, or Saudi Arabia.
Your role includes:
- Content curation and analysis: Develop the editorial calendar then manage and distribute across platforms, tracking engagement and refining strategy based on analytics.
- Audience growth and engagement: Understand target audiences and shape content to drive measurable growth in reach and engagement.
- Partnerships and thought leadership: elevate Worley’s positioning as a thought leader through strategic content initiatives that leverage our specialist knowledge and maximize partners.
- SEO & Distribution: Optimizing content for search engines and planning distribution across owned, earned, and paid channels.
Responsibilities:
- Collaboration: Work with writers, designers, and internal teams to curate, brief and create compelling content.
- Develop and manage a dynamic editorial calendar that aligns with Worley’s brand story across social media, website content, and internal communications.
- Maintain detailed forward planning documents, liaising with production teams to deliver accuracy and on deadline.
- Create and implement data-driven content strategies that leverage industry best practices to maximize audience engagement and brand visibility.
- Collaborate closely with multiple global functions including sector specialists and consultants, people teams, social media, corporate affairs, internal communications, and marketing teams to ensure a consistent and engaging brand story across all channels.
- Own and refine the existing editorial governance framework, ensuring best practices and brand guidelines are followed while fostering innovation.
- Influence channel owners to align messaging and enhance storytelling, using industry best practices as benchmarks.
- Monitor and analyze brand and content performance metrics, working with stakeholders to translate insights into actionable recommendations for continuous improvement.
- Build strong cross-functional relationships to drive progress and ensure the timely delivery of content that meets strategic objectives.
- Balance high-level storytelling with deep technical content, tailoring content to different audiences as needed.
- Integrate SEO best practices into content creation and optimization to enhance online visibility and organic engagement.
- Stay up to date with industry trends and share insights internally to refine content strategy and execution.
- Brand: Ensure all content consistently adheres to Our Way with Words tone, and our Worley Brand Guidelines across all channels.
What you will bring:
Technical and Industry Experience:
- Minimum 5 years’ experience in creating, managing, and distributing content in an online environment.
- Proven experience as an editorial strategist or in a similar role within the B2B sector.
- A deep understanding of the energy, chemicals and resources industries.
- Strong understanding of social media, web content management, and internal communication strategies.
- Exceptional communication skills, with the ability to structure processes effectively and build strong relationships across teams.
- Excellent organizational and management skills. Attention to detail is a must.
- Demonstrated ability to manage multiple projects simultaneously, meet deadlines, and deliver results.
- Demonstrated success in enhancing brand perception and driving internal alignment through cohesive storytelling.
- Resilience and determination with a demonstrated ability to influence through positive relationships.
Education – Qualifications, Accreditation, Training:
Required:
- Bachelor’s degree or equivalent qualifications/experience in Marketing, Communications, Journalism, Editing, Publishing, or a related field will be highly regarded.
What We Offer:
- Global impact: The opportunity to shape and elevate our brand story within a world-leading company, engaging with international markets and diverse perspectives.
- Supportive, flexible culture: A dynamic environment that champions workplace flexibility, fosters innovation, and encourages continuous improvement.
- Career growth & development: Access to professional development programs, mentorship opportunities, and clear career progression paths.
- Collaborative innovation: Work within a forward-thinking team where creativity meets data-driven strategy to drive real change.
- Comprehensive benefits: Competitive salary and a comprehensive benefits package that supports overall well-being.
Please note: No agency representation or submissions will be recognized for this vacancy.Worley is committed to providing a fair and equitable hiring process for all applicants. As part of this commitment, Worley will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If you require any accommodations or assistance, please contact us at: TA.AMERICAS@worley.com
Whatever your ambition, there’s a path for you here. And there’s no barrier to your potential career success. Join us to broaden your horizons, explore diverse opportunities, and be part of delivering sustainable change.
Ready to join us? Apply now to submit your CV.